中图分类号：D92
文献标识码：A
DOI:10.19358/j.issn.2097-1788.2023.06.008
引用格式：孙梦如.互联网平台消费者个人信息权益反垄断法保护［J］.网络安全与数据治理，2023，42（6）：48-53.

Protection of consumer personal information rights and interests on Internet platforms under the antimonopoly law

Abstract：In the digital economy era, data is the core production factor of the digital economy. Personal privacy data is related to the vital interests of consumers, and algorithms not only improve the intelligent service level of Internet platforms, but also increase the difficulty of protecting personal privacy data. The development of big data has accelerated the integration of privacy protection and antimonopoly law, incorporating non price factors such as private data into the value objectives of antimonopoly law protection, which is increasingly recognized by theoretical and practical experts and scholars. However, the institutional shortcomings of antimonopoly law intervention in consumer privacy protection limit its own protection advantages. In view of this, starting from the legal system, through the aspects of value, analysis method and basic system, antimonopoly law is properly adjusted to expand the range of consumer welfare indicators, develop alternative analysis tools, and introduce the principle of balance to measure conflicts of interest to adapt to the development of digital market economy.

Key words :individual information protection; antimonopoly; consumer welfare; Alexi component formula