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《最新消息》更科技、更智能:中国“首发经济”释放消费新动能

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2025-02-21 17:24:26 来源: 新华网

OPPO公司20日晚间在深圳发布了最新的折叠手机,不仅实现了折叠厚度9毫米以下的突破,还接入DeepSeek大模型,通过本地化部署和专属服务器,提供更流畅的AI服务。


“这款手机在性能、续航、AI应用等方面实现了显著提升,将给全球用户带来全新的体验。”OPPO公司海外营销与服务总裁张洲川说。


同日,华为常务董事、终端BG董事长、智能汽车解决方案BU董事长余承东20日在发布会上披露了尊界S800车型搭载的科技配置。这款预计在2025年5月上市的智能汽车,具备自动识别夹击风险、自动紧急转向避险等功能。


在中国,以新产品、新业态、新模式为特点的首发经济,当前正成为拉动消费升级和高质量发展的新引擎。


2024年,中央经济工作会议在部署2025年经济工作时提出,要“积极发展首发经济”。在近期密集召开的地方两会上,首发经济也成为备受关注的高频词。


2024年4月15日,澳大利亚采购商在第135届广交会第一期的智慧生活展区了解智能风扇产品。新华社记者 刘大伟 摄


苹果在中国大陆最大的零售店揭幕、星巴克新品咖啡首发、奢侈品牌全球巡展启航、七大美妆集团集中推出33款美妆新品……来自上海市人民政府新闻办公室的数据显示,2024年上海新增各类首店1269家,高能级首店占17%,这意味着平均每天就有三家“首店”在上海与消费者见面。


引入85家城市及区域首店、城市旗舰店、概念店级别的店铺,涵盖高端餐饮、生活体验、都市剧场等商业业态……2024年12月底开业的广州塔广场,以“首店经济、夜间经济”为着力点,突出“时尚+科技+美食+娱乐”特色,打造新消费场景,满足多元、个性、情绪化的新消费需求。


来自南都大数据研究院的数据显示,在广州、深圳的核心商圈,2020年以来开设的城市首店、区域首店、全国首店等品牌首店均超1100家。其中,2024年前9个月,深圳累计新开品牌首店336家,同比2023年增长26%,第三季度新开首店达165家,创2018年以来单季新开首店数量新高;广州2024年前8个月引入品牌首店205家,已经超过2021年、2022全年水平。


“大湾区雄厚的经济实力、巨大的消费潜力和优质的营商环境,为发展首发经济提供了得天独厚的优势。”广东省政协委员黎军说,近年来,广州、深圳等市出台了首发经济支持措施,分别引进的知名品牌首店累计均已超过千家,为打造国际消费中心城市注入了强劲动力。

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